Serial entrepreneur Teddy started his career in direct sales in Canada, before joining Geninc in Marseille as a Brand Ambassador. After two years, he is now opening his Geninc franchise in Toulouse, where he has been living for several months.


What was your background before you became a Brand Ambassador with Geninc?

I did an Economic & Social Baccalaureate and started a Management Degree, but after 4 months, I realised it wasn’t for me. So I decided to leave my course and begin work in a local high-end furniture store.. 6 months later, at only 19 years old, I started my first company with a good friend. Our company specialised in B2B luxury furniture sales. After 3 years, I sold my shares to my partner, and I started working in Hospitality. I didn’t see myself moving forward in this Industry, so I decided to travel and take a full tour of Canada. It didn’t go as planned because I found a job in Montreal in event sales and ended up settling there for over two years. I then returned to France once my Canadian visa has expired.

Back in France, I started a new company in event sales and this is where I met several Geninc franchisees who told me about the opportunities and I chose to join Geninc as an independent seller, with the goal of becoming a franchisee.

What is your experience as a Brand Ambassador?

At 27 years old, I really felt things had to move forward quickly so I gave it my all. I loved being a BA, it was so much better than anything I had done before, I loved the constant development .So much happens every day on the ground, every day is different and allows you to learn new skills and meet wonderful people you can learn form.

You have to have human values, be dynamic, be eager to learn. If you understand that in life you have to work hard to achieve your goals, and that you work for yourself, you can develop very quickly. It is thanks to this state of mind that I am opening my franchise today.

“You learn new skills every day in all areas through training, meetings and the experience in the field “

What’s going to change now that you’re a franchisee?

I look forward to being financially responsible for my franchise, having been an entrepreneur before, I know that, and I like the pressure. But in my business, I will continue to do what I do, if it has worked for me so far, I don’t see what could change! I will also invest well, invest in the development of people I coach, invest in travel, and help others who want to become franchisees.

“I’m going to keep doing what I’m doing, if it’s worked for me so far, I don’t see what could change”

Your objective? Where do you see yourself in five years?

My goal is to coach 3 or 4 people and help them become franchisees. And in 5 years, open a new franchise in Lisbon, Portugal. I also have a personal project, to restore an abandoned factory that I have always kept an eye on in the Cévennes, on the banks of a river, and to make it my home.

3 tips for a future franchisee

  • Put your ego aside
  • Take advantage of the journey to learn how to improve your skills
  • Enjoy the challenge, spend time with your team