After a first experience in teaching, Antoine chose to give a new direction to his career by starting in direct sales with Geninc. After a few years representing many brands in Lille, then Paris, he became his own boss by opening his Geninc franchise in Montreuil.

What was your background before becoming a brand ambassador?

I am originally a teacher. I have a Master’s degree in history and another in public law. My goal was to become a tenure professor at university, and to finance my thesis I started teaching history in secondary school, but I stopped after a year. The audience was too complicated, and I couldn’t captivate them by following the rules that were imposed on me. After that, I looked for a new job. I started as a call agent, andI learned the basics of sales, but it was very exhausting. The call centre world disgusted me. When I saw an advert for Geninc, I was immediately attracted by the opportunity to coach.

I was immediately attracted by the opportunity to coach.

Your experience as a Brand Ambassador?

The first day was a shock. The atmosphere is so different from traditional companies, it was much more fun and motivating. But I didn’t really believe in the development programme: no company invests so much in you for no reason.
But as I talked to my coach, I wanted to give it a go and I loved the field! The physical, psychological and social aspects that put you in a good mood all day long!

Outside the field, the meetings and the trips are so enriching: you meet completely different people, whether it’s their way of thinking, their story etc., you learn a lot of things and it allows you to broaden your horizons. It was through these trips that I realised the power of the Geninc and the investment needed to grow it. Geninc is flexible enough to allow you to succeed by letting you be who you are.

Geninc is flexible enough to allow you to succeed by letting you be who you are.

What will change now that you are a Franchisee?

It starts now. I want to do more and empower the people I coach. That’s why I create a certain closeness, I am open to discussions, I exchange and advise the BAs and they are also there to support me. We trust each other. I also try to have more control over my environment, with the choice of campaigns and the choice of cities in all our actions.

I want to do more and empower the people I coach.

What is your goal? Where do you see yourself in 5 years?

In 5 years I still see myself as a Geninc franchisee, but in Switzerland! A house with a garden there, and I would like to have a Staffie. Of course I would like to invest in real estate but my dream for several years has been to open a private detective school. It’s a booming industry, which can be a real opportunity for many people.

While waiting to take part in the expansion of geninc in Switzerland, I would love to open new cities in France with the people I coach, to be able to be always present for the brand ambassadors obviously and to be able to coach them remotely.

In any case, I am proud of my journey so far, I don’t regret any of the choices I have made. What counts is not becoming a franchisee, it’s what franchisee you are and what you are going to do with the skills you have accumulated.

What counts is not becoming a franchisee, it’s what franchisee you are and what you are going to do with the skills you have accumulated.

3 conseils à un futur Franchisé ?

  • Give the opportunity a chance, be curious, try and see.
  • Be consistent with yourself, be authentic. Take responsibility for your choices, your thinking and your actions.
  • Enjoy the journey!