Born in Lyon, Anthony Pichot is not the type of person to stay put and wait for his life to pass. At 30, he has already traveled in China but also in Australia where he lived for several months. After five years studying foreign languages and discovering different cultures, another journey has caught his fancy: that of entrepreneurship.

Your story before becoming a Brand Ambassador?

I have always been fascinated by the world, so I turned to language studies. I wanted to travel, meet people, have more opportunities. I tried many things, worked in retail, in the restaurant industry and I also started a project trying to create my own app. But nothing satisfied me fully. I wanted something more, a project that made sense. The Geninc opportunity appealed to me right away. I saw it as a way to prove what I could do.

I wanted something more, a project that made sense. The Geninc opportunity appealed to me right away. I saw it as a way to prove what I could do.

Your experience as a Brand Ambassador?

It was full of challenges. It took some effort, but it was well worth it, and it has allowed me to outgrow myself and be where I am today. I have been inspired by the different journeys of the franchisees and met extraordinary people who are now an integral part of my daily life, for which I am truly grateful. My evolution as a coach has been the most decisive for me, because it is where I could prove my credibility and share my experiences.
Coaching is exciting and there is always a ton of mutual support between the Brand Ambassadors. I have succeeded in making the people I coach aware of their abilities, showing them that anything is possible.

For me, Geninc is the perfect mix of challenging oneself and having fun every day. The atmosphere is really good in a professional and positive environment where everyone has a place!

What is going to change now that you are a franchisee?

I want to show a good example and be an inspiration. That’s why I plan to go out into the field every day to support and encourage the Brand Ambassadors. I want to help them grow and evolve. I myself still have a lot to learn, we never stop! For example, we will soon be opening a new coworking hub in La Défense.

And on a more personal level, I’m going to buy the motorcycle of my dreams soon, I’m also training in finance and real estate to invest in several projects.

My new objective is to be an example to the people who will work alongside me and to push them to give the best of themselves so that they in turn can live their dreams and become a franchisee.

3 tips for a future franchisee?

  • Patience. Ambitious people are often impatient, but there are steps to take before you succeed.
  • See challenges as a way to evolve and improve, not as dead ends.
  • Express gratitude for what you have, and you will see life differently.